Daniel CossiWhen the Physical Meets the Digital: Behind the Scenes of the So-Called Phygital
Sport lives at the boundary between physical and digital; few are mapping this territory with real clarity.
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Entrepreneur · Institutional architect · 2026
Daniel
Cossi
Commander & International Chancellor
of the Brazil & China Order
A multisector holding, Esports governance and international cooperation across four continents.
CEO · E-Investments Holding
CEO & Chairman · WESCO
President · PAMESCO · CEO · CBDEL
What I did for Esports was not to see what nobody saw, but to do what nobody was doing, about something everybody was seeing.
Daniel Cossi
Why bring him in
He builds the institutional layer a market needs before it can become an industry.
Legislation
Recognition laws, state and federal bills in Brazil, and technical input to Esports legislation in Mexico, China, Ecuador and Colombia.
Governance
A national confederation, a continental body and a global consortium, with membership standards and audited federations on four continents.
Bridges
Signed agreements and direct channels between Brazil, China, BRICS, the Middle East, Africa and the Americas.
Where he sits in 2026
Four institutions, one direction
E-Investments Holding
Chief Executive Officer
WESCO
CEO & Chairman
PAMESCO
President · co-founder
CBDEL
Founder & CEO
ACDS · First Presidential Counselor
ABRAHM · President, Brazil–China Council
ABRID · Co-founder, VP of Esports
CADPA · Committee of Experts, Esports
CECC · Esports Council member
Novaya Formatsiya · CEO, Brazil
Iranian AI Federation · Council member
E-Investments Holding
Beyond Esports
R$15 bn+
Group valuation, as reported by the holding, across 15 companies and 3 non-profits.
Esports · sport
- WESCO
- Dayu Sports Technology
- Ascent Sports Group
- Stage Mobil
Advisory
- Ordinum P2 Global Advisory & Strategy Group
- GNConsulting
- US-China Business Consulting Group
- Empire State Group
Real assets
- Agro Marka
- Agropecuária Terra do Leite
- Construtora Planeta
- Construtora Belo & Oliveira
- Mineradora Santa Luzia
Energy · tech
- Helion Energy Systems
- Skyant Systems
Non-profit
- ACCJBC · CUEL · Instituto Ithil
Scale
Measured one perimeter at a time
54countries in the WESCO consortium
41African countries behind ACDS
17national federations in PAMESCO
21state federations under CBDEL
36legislative projects: 31 in Brazil, 5 abroad
97lectures on Esports and business
The architecture
One structure, four levels
Every level answers to the one above it: state federations form the national confederation, national confederations form the continental bodies, and the continents meet in the global consortium.
Across all levels: ABRAHM · ABRID · CECC · CADPA · Novaya Formatsiya · BRICS Esports.
Global · WESCOA consortium · 54 countries
Continental · PAMESCO · ACDS17 federations · 41 countries
National · CBDELBrazil · 21 state federations
State · FEEESPSão Paulo · founded 2015
Legislation
Esports as public policy
- 2015
- Drafted, with the São Paulo State Legislature, the bill recognizing Esports as a sport and its players as athletes.
- Brazil
- State recognition laws, a federal bill in progress, and 31 national legislative projects.
- Abroad
- Technical input to Esports legislation in Mexico, China, Ecuador and Colombia; 5 international projects.
- Standards
- CBDEL certified by Brazil's Ministry of Sport under certifications 18 and 18-A.
Global footprint
Four continents, direct channels
Agreements signed with governments and groups that stay in force into the next decade.
Agreements in China
Signed, not only announced
- 2016
- Xiamen · Chinese government. Partnership signed at the World eSports Summit, valid through 2027.
- 2018–19
- Zhuhai · Macau casino operators. Agreements signed with their legal representative, valid through 2030.
- 2024
- Poly Group × WESCO. Partnership for PEGT, the Polyevent E-sport Game Tournament national league, through 2030.
- Today
- Esports Council of the China E-Commerce Chamber (CECC); Committee of Experts on Esports, CADPA.
Russia · BRICS
The Russia–Brazil channel
- Novaya Formatsiya
- CEO for Brazil of the Russian public organization for international entrepreneurship and innovation, now in strategic cooperation with WESCO.
- BRICS Esports
- Founding member of the BRICS Esports initiative since 2017.
- Moscow
- Exclusive mutual recognition agreement between CBDEL and the Russian Esports Federation (RESF), signed at the BRICS Esports Championship.
Iran · Oman · Bahrain
The Middle East
- Tehran
- Invited by the Iranian government; council member of the Iranian Artificial Intelligence Federation.
- Government
- Meetings with the Ministers of ICT and of Economy, where WESCO was presented, leading to a partnership on Esports operations and public policy.
- Region
- Mutual recognition discussed between CBDEL and the Iranian Esports Federation; institutional dialogue extended to Oman and Bahrain.
Africa · 41 countries
One confederation for a continent
- 2023
- ACDS founded in Casablanca, Morocco, in June, by decision of 41 African countries, with the Moroccan government's direct support; WESCO backed the founding.
- Role
- First Presidential Counselor of ACDS.
- Federations
- Support to federation building in 22 nations, including Nigeria, Ghana and Togo.
The Americas
Standards before headlines
- PAMESCO
- Co-founded in 2016 with Argentina and Costa Rica; President since late 2025; 17 national federations.
- Audit
- Two years of documentary review of members: statutes, assemblies, accounts, rankings. Entities without real structure were removed.
- Ranking
- A continental ranking built on each country's national ranking.
- Expansion
- New WESCO hubs in Argentina (Córdoba) and Ecuador (Guayaquil, Quito); cooperation in Mexico, Colombia, Chile and Venezuela.
Key moments · 2016–2025
The record, event by event
2016
Shanghai and Xiamen
Global E-Sports Executive Summit in Shanghai in July; keynote and a partnership with the Chinese government at the World eSports Summit in Xiamen, 18–19 November.
2018
WESCO Esports Championship & Summit
First edition at the China International Digital Economy Expo in Shijiazhuang, with the CUEL national college league finals. Annual editions in China through 2023.
2019
Regulation, alliance and Cafu
The first congress dedicated entirely to the regulation of Esports, organized by WESCO in Catalonia. Brazil's podium at the launch of the D50 Global Digital Economy Alliance in Zhengding, Hebei, on 11 October; WESCO and CECC co-organize the D50 Expo and Summit to this day. Cafu, World Cup–winning captain, on stage as WESCO Esports Ambassador.
2021
Guest-of-honour address
By video, at the Forum on Esports and Technological Innovation of the Shenzhen–Hong Kong–Macau Tech Alliance, Qianhai, introduced as WESCO Global Chairman and member of the IOC Esports Liaison Group (2020–22).
2022
IESF WE Summit, South Korea
Panel on the dynamic roles of Esports organizations, during his years on the IESF Board and as its Vice-President, a role held until November 2024.
2023
The Asian Games where Esports won its medals
Guest of the Asian Electronic Sports Federation at the 19th Asian Games in Hangzhou, the first with Esports as an official medal event; speaker at the AESF Grand Meeting on 27 September. The same year: ACDS founded in Casablanca, the Tencent Esports Summit "Link to Future" and ChinaJoy in Shanghai.
2024
Beijing and PEGT
ZGC Forum in Beijing, World Digital Sports Industry Forum, on a panel with the Asian Electronic Sports Federation. Poly Group × WESCO partnership for the PEGT national league.
2025
Brasília
International Chancellor of the Brazil & China Order: the Sovereign Order of Fraternal Brazil–China Integration, conferred by the International Council of Honours and Merit at the Nereu Ramos Auditorium of the National Congress, during Brasília's 65th anniversary. Elected President of PAMESCO the same year. He also presides over the Brazil–China Council of ABRAHM.
On stage
97 lectures and keynotes
- 2017–21
- Keynote and moderator at the Online Gaming Summit, Brazilian Gaming Congress and Casino Esports Congress.
- 2023
- Five stages in five months: Casablanca, Shenzhen, Hangzhou, Shanghai and an online keynote for Chinese city projects.
- TV
- Judge and mentor on Batalha das Startups, Record News, since 2020.
- Audiences
- Governments, companies and institutions on Esports, business and entrepreneurship.
Operations
Events, built end to end
- WCA
- World Cyber Arena, Yinchuan, China. CEO, producer and technical director of the finals: 1,050 athletes brought to China every year, all expenses covered; nine days of finals; qualifiers in five regions and 29+ countries.
- WESCO
- Esports Championship & Summit, 2018–2023, and the D50 Expo and Summit with CECC.
- Congress
- The Esports Regulatory Congress, Catalonia, 2019, under the motto Shaping the Future of Esports Together.
Education · social impact
Forming people, not only events
- EUNCET
- Master's in Global Esports Management, Barcelona. Director General of the programme; WESCO contributed its own course and know-how.
- NEXSPEEL
- Health and performance research at CBDEL. Studies on cognition, nutrition, physical training, and Esports compared with motorsport.
- WESCO
- Changing People, Changing the World. Training centres, education in languages, maths, programming and streaming, and the Esports Ambassadors programme.
Trajectory
Thirty years, one direction
1990sTechnology entrepreneur: data centre, internet services, IP licensing.
1996Brazilian Tolkien Society; Warner Bros. consultant for The Lord of the Rings.
2010Begins market research on Esports.
2015São Paulo recognition bill; founds FEEESP.
2016Founds CBDEL; co-founds PAMESCO and WESCO; Xiamen summit.
2017Founding member of BRICS Esports.
2018Zhuhai agreement with Macau operators; first WESCO Championship & Summit.
2019First Regulatory Esports Congress, Catalonia; D50 Alliance, Hebei.
2020IOC Esports Liaison Group, 2020–22; IESF Board and VP to 2024.
2023ACDS founded in Morocco; AESF Grand Meeting; Tencent Esports Summit.
2024ZGC Forum, Beijing; Poly Group × WESCO, PEGT.
2025Chancellor of the Brazil & China Order; elected President of PAMESCO.
2026CEO of CBDEL and of E-Investments Holding.
Education
- Degree in Informatics
- Degree in Business Administration
- Master's in Artificial Intelligence
- Master's in Global Executive Management
- MBAs in Esports management, business models, finance and sports management
Honours
- Doctor Honoris Causa, for his work in finance, innovation, education and Esports
- Digital Influencer of the Year, Brazil, 2023 and 2024
- Commander of Brazil–China Friendship and Promotion
- President, Brazilian Tolkien Society
Works in Portuguese, English, Spanish, Italian and Russian · over 840,000 followers across social media.
Working together
Six ways to bring him in
Keynotes and moderation
Summits, forums, congresses and television.
Boards and councils
Federations, consortia and companies entering Esports.
Regulatory advisory
Bills, certification, statutes and membership standards.
Bilateral missions
Brazil–China, BRICS, the Middle East, Africa and the Americas.
Event architecture
Competitions and summits, from format to finals.
Business partnerships
Energy, technology, real assets and advisory through E-Investments Holding.
Position · 2026
Time separates what is circumstantial from what is structural.
The next global cycle of Esports will not belong to fragile structures or opportunistic projects. It will belong to those with track record, institutional legitimacy, operational capacity, financial responsibility and concrete delivery.
Daniel Cossi
Thoughts & essays
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Contact
Invite Daniel Cossi
Keynotes, event participation, board appointments, interviews and institutional partnerships.
Office
- contact@danielcossi.com
- Phone
- +55 11 4210-6830
- Web
- danielcossi.com
- Social
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Assistant · Pietro Sinclair
- +44 20 3996 2082
- AuldSinclair
- assistant@danielcossi.com
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