We live in a globalized world, this reality has interfered directly in the life of society, several changes take place. Undoubtedly, this process is irreversible, since man will not regress. Information is accessible by people instantly.

Much is said about "Sponsor" or even "Sponsorship" or even "Commercial Partner". All very beautiful in speech and very unpolished in the leonine way of carrying out as a duly correct action, in many cases, or in most cases.

Ethics in sport, ethics in life, and ethics in administration. The intuitive concept can be perceived by many, but in practice the concept of what is thought to be ethics is further away than we can imagine. Not to mention the meaning of ethics in management, which extends to various moments of life and becomes standard for our daily habits.

We live in times of crisis. Social crises, financial crises, moral crises, ethical crises and existential crises. Crisis of crises.

According to the FIESP sports committee, in 2010, sports accounted for 1.9% of Brazil's GDP.

When we talk about this expressive relationship between percentage and some sector of the market, industry, or socio-cultural-sports activities (in this case sports), we are speaking in a segmented way, for the relationship of what is officially capitalized to the return arising from this Marketplace. However, eSport was not among this capitalization, obtained in the surveys that led to these statistical results.